Drizzle on top: a new high-end dog food brand is coming for the 1%
Golden Child is launching with two "five-star" products: a fresh frozen meal system and, more intriguingly, a "drizzle." It has also raised $37 million in funding.
AI Summary
Golden Child, a new premium dog food brand founded by Hillary Coles and Quentin Lacornerie (both former Hims & Hers executives), has raised $37 million and is launching with fresh frozen meals and a product called a "drizzle." The founders identified persistent complaints in reviews of existing fresh dog food products—including inconvenience, digestive issues, and preparation difficulty—and argue the industry hasn't significantly innovated in about 12 years despite changing consumer expectations around pet wellness.