The UK's ceramics industry, particularly in Staffordshire, faces significant threats due to soaring energy prices, competition from cheaper imports, and insufficient investment. A joint call from trade unions and the Green Alliance urges governmental intervention to preserve these traditional crafts and associated employment opportunities; they advocate measures addressing gas pricing issues and reducing bureaucratic burdens promptly. The sector plays a crucial role both culturally—as an integral aspect of British heritage—and economically across various fields like defense and healthcare technologies.