Snap says its $400M deal with Perplexity ‘amicably ended’
The deal, announced last November, would have seen Perplexity's AI search engine integrated directly into Snapchat.
AI Summary
Snap has ended its $400 million deal with AI search engine Perplexity, which was announced last November and would have integrated Perplexity's technology into Snapchat's Chat interface. The companies "amicably ended the relationship" in Q1 after failing to mutually agree on a broader rollout plan, despite testing the integration with select users. Snap reported strong Q1 growth with 483 million daily active users and 965 million monthly active users, and said its guidance no longer assumes any contribution from the Perplexity partnership.